Digital Advertising Strategy

Creative digital ideas, tactically executed…

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”
Sun Tzu, Military Strategist circa 500 BC.

The team at digitaladvertisingWorks provides digital strategic insights to companies, brands and institutions to improve the customer experience, boost revenues, maximise digital advertising ROI and deliver the exceptional online ad experiences your customers demand.

A successful digital advertising strategy balances the needs of your customers with the commercial requirements of your business and delivers tactical, practical plans and recommendations that can be cost effectively implemented, on time and on budget.

Our job…

  • To deliver digital advertising and media strategies that transition seamlessly into tactical implementation

Our process…

Although every Digital Advertising Strategy assignment is always unique, typically our advice is structured around the following core elements:

  • Implement our “Why, What If and How” digital advertising research methodologies
  • Understand your specific business objectives
  • Clarify your broader marketing messages for digital execution
  • Target audience analysis
  • Technology resources audit
  • Competitor digital footprint analysis
  • Digital marketing gap analysis
  • Create benchmarks, KPI’s and measurable
  • Recommendations summary including priorities and budgets

The outcome of appointing digitaladvertisingWorks to work with you to refine your digital advertising strategy is a practical, tactical road map with specific recommendations for creative services and digital media solutions across paid media.

digitaladvertisingWorks will ensure your budget is well invested, your digital activity delivers results and that your digital advertising opportunities are maximised – so let’s chat.

Our Partners

digitaladvertisingWorks is a Business Unit of  iiWorks and we are proud to Partner with some of the world’s leading Digital Marketing solutions and networks, working together to deliver exceptional results for our Clients around the globe.

  • Google
  • Sempo
  • Advanced Web Ranking
  • Wordpress
  • Marin Software


36/1 Macquarie Place
Sydney NSW 2000

P: +61 (0)2 9954 6100

Local time:

san francisco

101 California Street
Suite 2710
San Francisco, CA 94111

P: +1 (415) 670-9799

Local time:

new york

375 Park Avenue
Suite 2607
New York City, NY 10152

P: +1 (646) 583-0455

Local time:
36/1 Macquarie Place
Sydney, NSW
Call us on (02) 8011 4255 Email us at
36/1 Macquarie Place
Sydney, NSW 2000
Phone: (02) 8011 4255