Google AdWords – Pay Per Click Advertising
Pay Per Click Advertising allows you to decide how much you want to pay for each click from the ads on the Search Engine results pages to your website. One of the key advantages of this channel is that you can get a campaign running in a few clicks – and watch users flowing in nearly immediately.
Google enjoys a dominant position in the Search Engine market in Australia with a consistent 95% market share over the last few years. It’s no wonder it makes sense to advertise on their search pages – your audience is right there, at this very moment, looking for products and services you offer.
Paid Search Advertising is the ideal marketing channel when running a Direct Response campaign. Users are looking for solutions to an everyday life problem, whether accommodation for a future holiday, a new digital camera or insurance policies comparison, we will help you meet them mid-way, and accompany their conversion process.
At digitaladvertisingWorks, we take the guessing out of the equation. We analyse your business and marketing goals, define your PPC objectives, establish KPIs with your services, build up your keywords lists, craft your ads and landing pages to attain maximal profitability. At every step of the way, we discuss those matters with you and seek your approval on those items.
After launch, we use our proven in-house methodology to constantly optimise every part of the campaign so you can reap the benefits according to your initial goals and objectives.
digitaladvertisingWorks is a Business Unit of iiWorks, which is a certified Google Partner agency. Our team comprises highly qualified, experienced and trained individuals eager to help you reach your PPC targets. Contact us today for an obligation-free chat and a quote.